MY FIRST LAB

Social Media, Website Redesign, Packaging Design, Email Marketing, Product Photography

Role: Graphic Designer & Marketing Manager
Timeline: 2021-Present
Programs Used:  Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Lightroom, WordPress, MailChimp (CRM), Monday (CRM), Google Ads, Google Analytics
Project Type: Social Media, Website Design, Packaging Design, Email Marking, Product Photography
Background: My First Lab, a C & A Scientific brand, is a leading innovator in STEM education, dedicated to fostering curiosity in learners of all ages. For nearly 30 years, the company has designed and manufactured high-quality, affordable, and portable science equipment, with the goal of blending functionality with creativity.
As a Graphic Designer and Marketing Manager, I played a key role in shaping the brand identity through various channels, including product packaging, website redesign, and the development of sales collateral.
Image of social media graphics with your caption that says create social media post to highlight best selling products, increase brand recognition, and promote STEM learning objectives
Image of website redesign, says " elevated Recognition through a strengthened Digital presence by refreshing brand identity, developing custom iconography for enhanced storytelling, and highlighting best selling products.
Website redesign optimize product pages to enhance the user experience, improve page navigation, and streamline the purchasing process. Developed lifestyle imagery, refined product selling points, updated corporate branding, improved page layouts, and integrated Shopify check out for a seamless shopping experience.
Product packaging. Design packaging for new education lines while elevating the branding of existing products.
Also, developed targeted email campaigns for stock updates, new product launches, and limited time promotions. Utilize MailChimp as a CRM to maintain customer relationships and improve communications.
Product photography. Conducted product photography to capture high-quality, visually compelling images that highlight product features and appeal to target audiences.

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