Role: Graphic Designer & Marketing Manager
Timeline: 2021-Present
Programs Used:  Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Lightroom, WordPress, MailChimp, Monday (CRM), Google Ads, Google Analytics
Project Type: Website Design, Promotional Materials, Social Media, Publication Design, Email Marketing.
Background: C & A Scientific is a minority-owned business located in Sterling, VA that supplies over 700 medical and STEM supplies for distributors and retailers looking for quality products and astonishing customer service.  
As a Graphic Designer and Marketing Manager, I was responsible for implementing cohesive branding strategies through the creation of a wide range of marketing materials, including advertisements, catalogs, logos, event collateral, and reports. I also coordinated digital marketing campaigns and regularly updated visual assets such as proposals, presentations, and sales sheets to enhance brand visibility and support sales initiatives.

Trade show display mockup of a backdrop, and two banners. Description says "designed tradeshow collateral to enhance brand visibility, showcase C & A's corporate capabilities, engage attendees, and drive leads."
Hiring social media graphics. Description says: created visually compelling hiring graphics for recruitment campaigns, designed to communicate the company's values and culture effectively."
Image of publication design, with a caption reading "created sales collateral that highlights best-selling products, partnerships, and competitive advantages, aimed at aiding sales teams efforts to engage prospects and close deals".
Image showing social media graphics, says "collaborated on social media creatives to build brand awareness and engage with audiences through content creation".
Image of publication design, says "designed publications that effectively communications messaging through layouts, typography, and imagery, ensuring alignment with branding and affectively providing clarity on products and services.
Image of email campaigns, saying "create a targeted email campaigns and customer newsletters that communicated new company services, product highlights, and promotions and a driving engagement, increasing revenue generation, and brand loyalty."

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